Consent is where most privacy compliance actually fails, usually because the banner and the backend disagree about what the user chose. This hub covers opt-out signal requirements including Global Privacy Control, and the enforcement that follows when honoring them is only cosmetic.

Adtech & Cookies

Cookie Consent Banner Requirements: What US State Law Actually Says

September 7, 2026

The banner that greets visitors to most American websites is not a creature of American statute. Neither the CCPA nor the Colorado Privacy Act requires one, and the California regulations mention banners chiefly to say when their design is unlawful. This sets out what each statute requires at the point of collection, and when each genuinely calls for consent.

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COPPA

The Amended COPPA Rule: What the FTC Changed, and When Each Piece Bound

September 1, 2026

The FTC published amendments to the Children's Online Privacy Protection Rule on April 22, 2025. They added a separate-consent requirement for third-party disclosure, a written retention policy and a prohibition on indefinite retention, two new categories of personal information, a written security program, and staggered obligations for safe harbor programs.

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TCPA

Revoking TCPA Consent: The 2024 FCC Rule, and the Part of It Still Waived

September 1, 2026

A February 2024 FCC order codified the right to revoke TCPA consent by any reasonable means, fixed seven per se opt-out words for reply texts, capped the processing window at ten business days, and permitted one confirmation message. The cross-message-type portion of that rule has been waived twice and is now scheduled to take effect January 31, 2027.

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Consent Management

Opt-Out Preference Signals: What the Law Requires of Consent Management

August 24, 2026

A universal opt-out signal moves the choice from the website to the browser: one setting, broadcast to every site, instead of a banner per visit. Several state statutes now require controllers to honour one. This guide sets out what those statutes and the California regulations say, the conditions on the mechanism, and what two enforcement actions establish about broken opt-out plumbing.

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