Hospitality operators hold guest, payment, and travel data across franchised systems where responsibility for a breach is rarely clear in advance. This hub covers those issues.

Data Security Rules

The FTC's Marriott and Starwood Order: Three Breaches, Two Counts and a 20-Year Security Program

October 19, 2026

On December 20, 2024 the FTC issued its final complaint and decision and order against Marriott and Starwood, Docket No. C-4807, alleging deceptive and unfair data security behind three breaches between 2014 and 2020. The order mandates a specified security program, biennial outside assessments, deletion requests and loyalty point restoration for 20 years.

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State AG Enforcement

The Marriott Multistate Settlement: $52 Million and a Court-Ordered Security Program From the State Attorneys General

October 19, 2026

On October 9, 2024 the attorneys general of 49 states and the District of Columbia settled with Marriott over the Starwood reservation database breach and a later intrusion using franchise employee credentials. Marriott agreed to pay $52 million divided among the states and to a detailed, court-ordered security program, without admitting liability.

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